Digital Marketing – Standard Chartered Bank

We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It’s about showing how you embody our valued behaviours – do the right thing, better together and never settle – as well as our brand promise, Here for good.

Responsibilities

Strategy

  • Support the development and implementation of a digital marketing strategy consistent with the business strategy.
  • Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness.
  • Develop and manage end to end Digital Marketing campaigns working closely with the Retail Products’ and Digital Banking teams and agencies.
  • Drive and manage Paid, Owned and Earned media across online/ mobile.
  • Drive the deployment of Always On paid media strategy.
  • Understand and drive the deployment of performance (CPA/ CPL) model in paid media for online acquisition.
  • Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs.
  • Understand and supervise SEO implementation and improvements to the site content, usability and design.
  • Drive implementation and tracking of social media campaigns and drive fan base across platforms such as FB, LinkedIn and Twitter.
  • Manage and coordinate all Retail social media communications for country.
  • Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the Bank with those possibilities.
  • Develop a comprehensive content strategy to advance the Bank’s thought leadership agenda.
  • Responsible for online communications, social media channels management, campaign and content strategy.
  • Requires close interaction with corporate affairs, brand & marketing , Digital Marketing Director, Africa, Segment/ Product Heads, AME and Group Digital Marketing teams and others to identify opportunities to leverage business wins in the media, to anticipate and prepare for reputational issues/ crises, to build government relations, and to maximise corporate responsibility and community activities.
  • Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country. Manage crises and proactively deal with threats to the Bank’s reputation in collaboration with relevant stakeholders in corporate affairs, brand & marketing .

Business

  • Primary responsibility around driving digital bank app downloads, account openings, and client referral and advocacy.
  • Champion the role of digital in all revenue, product and communication activities; and provide digital knowledge input into customer and proposition development.
  • Ensure appropriate targets are set for all digital activity and ensure such activity is appropriately tracked.
  • Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness.
  • Drive key Group and business products to successful completion and share best practices and learning with Region/ Group.
  • Work with Segment/ Product and Voice & Virtual teams to provide insights on needs and behaviours of key customer activity.
  • Work with Voice & Virtual teams to continually monitor and enhance client social care SLAs and best practices.
  • Work with Analytics to understand client insights and ensure that these are fed back into digital marketing strategy.
  • Work with all fulfilment arms to ensure that there is timely action on leads generated.
  • Develop and implement end to end Digital Marketing campaigns, working closely with the relevant business functions and the creative and digital agencies.
  • Ensure alignment of digital campaigns and strategies with overarching ATL and CA activities.
  • Drive and manage Paid, Owned and Earned media across Online/ Mobile.
  • Understand and drive the deployment of Performance (CPA/ CPL) model in Paid Media and the development of audience sets for online acquisition to ensure cost efficiencies and optimal ROI.
  • Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs.
  • Manage digital campaign budgets, ensuring on-time on-budget delivery across multiple channels and media.
  • Champion the increased investment in digital marketing budgets, monitoring and optimising spend of the same for maximum ROI.
  • Work to create digital synergies by connecting function owners of the different aspects of the digital marketing experience to create efficiencies and increase capacity.
  • Champion ‘Test and Learn’ initiatives with the agency to optimise future spend.
  • Proactive management and nurturing of agency relationships to optimise creative and media output.
  • Be a digital marketing champion – ensure all campaigns live up to our Digital Marketing guidelines while, at the same time, delivering committed business outcomes.
  • Manage Agency payments with the finance team.
  • Provide regular digital reporting with meaningful customer insight to drive strategy.
  • Collaborate with colleagues across Retail and corporate affairs, brand & marketing to ensure continuous best practice sharing and improvement in the function.

Qualifications

  • At least 5+ years experience managing and implementing digital strategy and integration.
  • A demonstrated understanding of the role of digital in building a holistic brand experience. Prior work at a digital agency preferred.
  • Deep experience in managing SEM, SEM/ PPC, Display and Affiliate marketing is a must.
  • Extensive experience in B2B/ E2E and B2C marketing campaign management from research to implementation phase and ROI measurement.
  • Strong understanding of habits of digital consumer and competitive landscape.
  • Experience in using Digital Analytics and Media tracking tools (Google Analytics) with strong understanding of technical aspects of Digital media performance and measurement.
  • In depth understanding of Digital Marketing concept, best practice and key levers.
  • Experience with agency management or demonstrated understanding of the key factors around the same.
  • Proficient at Excel, PowerPoint and other MS Office programmes.
  • Ability to work with senior management to develop and roll out approved strategy.
  • Influencing across of a culturally diverse team across functions and geographies without direct reporting line.
  • Responsibility and perseverance.
  • High standards of professional integrity.
  • Experience working within the financial services industry would be highly desirable.
  • Degree educated or equivalent.

Required Skills

  • Strategic acumen
  • Conceptual thinking – able to structure and organize
  • Execution orientation – able to execute and deliver results
  • Service and customer centricity
  • Influencing and networking
  • Data analysis and insight reporting to drive strategy
  • Presentation and communication
  • Ability to manage in a geographically and culturally dispersed environment

How to Apply

Apply here for the Digital Marketing Manager Job                                                                                                                                                                                                                                     WRITE LIKE A PRO! (1)