Marketing Officer Vacancy- Hospital (Mombasa)

November 22, 2019

Ital GLOBAL – We are a comprehensive Human Capital and Quality Management Consultancy firm dedicated to helping organizations just like yours with their HR and Quality Management requirements. We believe in creating productive and fruitful relationships with our clients by adding value to your business to ensure that you get the very best return on your Human Capital spend. Our Human Capital solutions, advice, and guidance are uniquely designed and shaped around your exact requirements and objectives. They will fit with your culture and the business challenges that you currently face

About the Client:

A leading hospital in Mombasa is seeking an aggressive and vibrant Marketing Officer. The hospital has been in existence for 10 years. It is re-known to provide quality pediatric services and lately added a range of services and notably women’s health matters.

Duties & Responsibilities:

 Contribute to the implementation of marketing strategies

 Organize and attend marketing activities or events to raise brand awareness

 Plan advertising and promotional campaigns for products or services on a variety of media (social, print, etc.)

 Liaise with stakeholders and vendors to promote the success of activities and enhance the company’s presence

 See all ventures through to completion and evaluate their success using various metrics

 Prepare content for the publication of marketing material and oversee distribution

 Conduct market research to identify opportunities for promotion and growth

 Collaborate with managers in preparing budgets and monitoring expenses

 Develop, implement and deliver sales targets as per sales plan.

 Identify and create a product-wise customer database, target list, and masters.

 Establish, develop and maintain business relationships with consultant doctors and medical fraternity, insurance companies and corporate clients.

• Build a relationship with external partners who include key corporate clients, insurance firms, referring doctors and hospitals within the region.

 Conduct regular need-based market research to gather relevant data in order to analyze products, services, competition, and trends.

 Gather and document regular feedback from clients, communicate to respective heads of departments and work on a clear action plan.

 Effectively communicate and promote products, services, packages, plans, features, and benefits to existing and prospective clients.
 Organize and manage events like health camps, disease detection camps, and CSR activities.  Contribute to the long-term marketing plan to drive forward agreed company objectives.

 Holistic marketing of the facility, the facilities available and the various services offered and popularize, create awareness of the maternity, women health matters, gynecology services, etc.

 Compile and distribute financial and statistical information monthly, and writing field visit reports on a daily basis.

 Maintain, build and update a mailing database.

 Maintain continuity among work teams by documenting and communicating actions, irregularities and continuing needs.

Qualifications & Requirements

 Bachelor’s degree in Marketing, Business Administration or relevant field

.  Minimum of 2 years’ experience in sales from a recognized hospital or diagnostic center.

 Excellent knowledge of MS Office and marketing software (e.g. CRM)

 Proven experience as a marketing officer or similar role Competencies & Skills

 Excellent communication, presentation, negotiation, interpersonal, PR and relationship building skills.

 Solid knowledge of marketing techniques and principles

 Good understanding of market research techniques, statistical and data analysis methods

 Excellent organizational and multi-tasking skills

 Outstanding communication and interpersonal abilities

 Creativity and commercial awareness

 Team player with a customer-oriented approach

How to Apply
Interested applicants should send their detailed CV and Cover Letter quoting the job title (MARKETING OFFICER) to reach us not later than 28th November 2019 to stating the current pay and expected salary. Only the shortlisted candidates will be contacted.

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